how to build a killer business from someone who’s failed & succeeded
For my recent rebrand this year I worked with the most incredible team on the other side of the world, Emily Wells Design, who assisted from start to finish on the building out of my brand identity, fine tuning and executing a full 360 rebrand of my personal brand and blog to encapsulate all the elements of both who I am as a person, and how I want that to show as a business, which make up my corner of the internet.
FOREVER DIGITAL HOME
I invested my first ever pay check I made through my business right back into it, in the form of a professional website design. At the time, my design was the height of digital innovation. I was putting my best digital foot forward in the online creator world and boy did it pay off. But in the fast paced nature of the online world, keeping your finger on the pulse, remaining poised and being ready to react to trends and innovations is key. Sadly, I didn’t take my own advice and it only takes a few years in the online world for a space to become dated and clunky. But with almost 10 years under my (Fendi) belt building my personal digital brand, it was time to step into a new ring. With new platforms, algorithms and trends popping up every second, I wanted to take back an element of control when it came to my content, by creating a website which does it all and so much more. I wanted to create a hub for all the content I create, which usually sits momentarily in my audiences’ feed, in a space where it can all be accessed in the click of a button. I wanted to eliminate third party apps and platforms to create a space where you, my audience, could immerse themselves in my world. And in order to do this I knew the team I worked with would need to be the best.
Having started blogging in 2011, the power house women I followed at the time were inspiring me every day. So I started taking blogging more seriously when I saw these women change the game when they started to relaunch their sites with chloédigital back in 2014, and having since watched them evolve in to the leading tech partner for the worlds’ most successful Influencers, I knew that if I wanted my website to have the very best intelligence, creativity and innovation behind it, there was no other team to work on the development. Your website is a representation of your positioning and I knew exactly what I wanted mine to communicate from the moment you hit my homepage. But as someone who is passionate about the Online Creator world as an industry, I also wanted it to be reflective of the huge growth and space this industry now takes up in the marketing world.
In celebration of this, and the incredible women that chloédigital work with, they launched their Forever Digital Home Campaign which will highlight throughout the year, some of the incredible innovative spaces chloédigital has created in the industry. You can find out more about chloédigital services and also hoards of advice, guidance and resources via their online platform, CD world which is a great place to start if you are planning on investing in your business or website and I thought I would leave you with one of my husband’s favourite quotes which is a sure fire way to help me when making big business decisions-“If you want to play with the big dogs, you’ve got to stop p*ssing with the puppies.”
YOUR TRIBE
One thing I’ve noticed about women, and especially women in business is we like to think we need/ have to do it all ourselves
Don’t leave crumbs
FAILURE IS GROWTH
EVOLVE AUTHENTICALLY
Are you a business owner? Was your business born as a result of the pandemic? What are your mantras for creating a successful brand? There are so many incredible women within this community I know you will have such incredible insights to share so please do in the comments below.
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Someone once told me a good piece of advice – identify your weaknesses & build a team around you that have strengths in each of these areas, that way you all complement each other.
Warmest wishes Adele x
I found this very useful Lydia and I am all here for this type of content. I agree that as women, we really do not need to do it all ourselves. Getting help does not make us any less incredible.
Tobi | tobisspace.com