Unfortunately men have been taught that self-care and the beauty industry in general are made for women. And honestly, as an avid advocate for self-care myself, this breaks my heart! I think that it is our job to educate the male population about the joys of self-care, and introduce them to some products that we are loving – making beauty more inclusive than ever.
1. A great skincare routine : So many men out there do not moisturise. I repeat – THEY DON’T MOISTURISE. *settle down Lydia, it’s going to be OK* Many men that I know will simply go to the nearest pharmacy, choose something in the “Men’s Section” next to the shaving cream and razors, that they can put on if their skin is feeling dry one day. Let’s help them get into the routines we all love by choosing some of our favourite products, and maybe not the ones that are clearly skewed toward women in their branding. In my experience, men love Kiehl’s and Malin & Goetz.
2. A downtime routine : Preparing a relaxation kit for men is such a nice gift. I love to curate homemade and local treats, like bubble bath and lavender sprays to help men wind down in the evenings. In my experience, men won’t necessarily buys these things for themselves, but will use them and enjoy them if they are around.