This is an open letter to the girl I spotted at the petrol 3 years ago. I still remember how effortlessly beautiful you looked stepping out of your 4x4. Your hair was tied in the most perfectly imperfect bun on top of your naturally sunkissed head. Wearing not an inch of make-up and what can only be described as a glorified gym kit, I couldn't not stare.You were the most naturally beautiful woman I had probably seen in the flesh and in those few fleeting moments you altered my perception of what beauty was.


"Beauty is a glow that can't be bought. It's a light in the heart and a natural aura that cannot be achieved no matter how hard you "slay your highlight"."


Beauty is a glow that can't be bought. It's a light in the heart and a natural aura that cannot be achieved no matter how hard you "slay your highlight". Beauty is bare faced and effortless. Beauty is unaware and unfiltered.

But unfortunately for me, I am not the girl in the petrol station from 3 years ago. I don't look quite as cute in a pair of leggings and my  boyfriends old t-shirt. Mostly, I'm asked if I'm tired or under the weather when I do dare to bare my face and my perfectly imperfect bun tends to ends up nothing more than a perfect mess, But I've really learnt to love the things about myself that make me, me! However there are those days where I can't be bothered to put much effort in and I struggle even more to put the effort into myself, I'm really not left with much choice to be perfectly honest with you, but there are a few little hacks that can make the best of a bad situation.






The hair tuck has saved me from many a bad hair day over the years but even on the days when all is not so bad and you are simply just being lazy when it comes to making an effort the Hair tuck gives you a chic effortless vibe. Also great if the perfectly imperfect bun doesn't work for you either, I'm not bitter about it, I swear.



The simple sneaker has come a long way over the years. No longer are they just for the active amongst us. Nike now offers Sportluxe and Premium designs to mean you can remain casual and well put together at all times. This pair from the Nike Premium collection made waves on my youtube channel and continue to do so in every day life for me. Dressed up with a good quality blazer and some leather trousers Tailored Sportluxe is my saving grace right now.



It's not easy to impress the Granddaughter of a Saville Row Tailor. I used to watching my Nonno work in the top room of their London home from before I could even walk. So to say I'm a bit of a snob when it comes to tailoring is one I'm more than happy to let slide. The impact of a well cut jacket is enough to make you hold your head up, walk a little taller and tackle life on even the most CBA kind of days.


What is your Easy Style hacks for the days when you CBA?


This post is in sponsored collaboration with NIKE.

Photography Ali Gordon.


  1. Ju 23rd December 2016 / 9:15 am

    I loved every single word in this article. You inspire me every day, Lydia! Keep it up!

  2. Adele 23rd December 2016 / 9:31 am

    I loved reading this post Lydia. Effortless chic is what I try to achieve most days (it doesn’t always work out effortless though!). Although I’m not a trainers kind of girl out of the gym I do love your Nike’s & as I have the same Zara faux leather pants as you I feel really inspired to try this look out.
    Hope you & Ali have a wonderful Christmas together & continue the engagement celebrations!
    Hugs Adele xoxo

  3. Bex Embleton 23rd December 2016 / 9:58 am

    Loved this post Lydia, so simple but so chic! Your style is on point (as usual ????????) loving your vlogmas and a huge congratulations on your engagement lovely. Bex xx

  4. Mrs_Ker 23rd December 2016 / 10:56 am

    This look is perfect! I love reading your post and watching your videos, it’s the first thing I do every morning <3 You are by far my favorite!

    Congrats again to your engagement! Can't wait to see you as a bride!


  5. Mishale 23rd December 2016 / 12:09 pm

    Amazing yet simple post ! Love the tips and tricks because honestly I can’t be bothered sometimes either. My favorite thing to do is wear a ton of jewelry and put emphasis on my brows and lashes. I can make the whole tired look work if my eyes itself look open & fresh. Also I love wearing an oversized shirt with the collar popped up and a few buttons undone to give it the whole i woke up like this look. Lastly if all fails I wear a sleek ponytail to hide or more emphasis the greasiness in my roots. Haha now you know my secrets. Btw I love vlogmas and congrats on your engagement. Such a long comment I’m sorry haha

  6. Eva 23rd December 2016 / 1:40 pm

    I think putting on a blazer or smart jacket over any outfit, whether it’s jeans and a t-shirt or a simple dress, instantly makes me feel smarter. That blazer fits you perfectly, Lydia – I absolutely love this whole outfit! Also, huge congrats on your engagement, lovely! I’m so happy for you! x

  7. Adriana 23rd December 2016 / 1:51 pm

    Loved this look! I loved this trainers when I saw them on your haul and I think I have to buy them!

    The Black Blush

  8. Tara 23rd December 2016 / 3:21 pm

    Ah I’ve been waiting for this post since I saw the trainers in your vlog- they look so fab on & I love how you’ve styled them! Fab post once again!

  9. Karin 23rd December 2016 / 4:22 pm

    Lydia- I loved this post and the timing could not be more perfect. Thank you so much for all the hard work you put into your fantastic and thoughtful content and all my best on your and Ali’s engagement!


  10. Amina 23rd December 2016 / 4:33 pm

    I always love how personal you make your articles sound.. I can almost hear you talking..
    Loved the Nikes on your YouTube video and was looking forward to seeing how you style them – you’ve done a terrific job as per usual!
    Congratulations on your engagement.. Looking forward to another year following your postst/videos and being inspired by your hard work and great taste!

  11. Liena Snow 23rd December 2016 / 4:53 pm

    Love this post! You look amazing and very chic! ????

  12. Sigute 23rd December 2016 / 6:32 pm

    Such a great look – I love a casual chic outfit. Similar to the ‘hair tuck’ I also go for a messy low ponytail – would suit you well too!! Xx

  13. Dalal 23rd December 2016 / 8:03 pm

    Wow, I just checked your very first posts, and as a new blogger I was very glad to see how far you’ve come and evolved. Good luck in your business and stay true to yourself as always. Blogging is an ongoing learning process and I was rushing into things 🙂 Congrats on your engagement <3

  14. Brit 23rd December 2016 / 8:58 pm

    Beautifully simple!
    Congratulations on your engagement and don’t be afraid to take time for just the two of you! Xoxoxo

  15. Amanda 23rd December 2016 / 11:16 pm

    This was such a sweet post. And I love how you put this outfit together. It’s chic and comfortable and that’s ideal for me! xoxo

  16. Georgyana 24th December 2016 / 2:19 am

    Can I just say, the writing on this blog post, the story is AMAZING. It reminded me of befrassy style in a way. somehow. I wish you would write more like this. It takes you into your universe vividly. And the pictures are stunning. Your future husband is great at supporting you. I love you! You look AWESOME Simply AWESOME in that outfit. Merry Christmas and Congrats !!!

  17. Frances 24th December 2016 / 11:29 am

    I am totally the girl who is asked if i’m ill or under the weather when I choose not to wear any make-up! Although my boyfriend seems to think I can pull it off which is very sweet, haha! These trainers literally look like they were MADE for you. And Lydia, you are that girl at the petrol station – to me and probably many others! Also massive massive CONGRATULATIONS to you and Ali on your engagement!! I welled up when I watched your insta stories! Hope you have a wonderful Christmas! xxx

  18. Simi 25th December 2016 / 1:50 am

    Those trousers are perfect..really love them…I saw them on another blogger and I want them sooo much.. Hope Zara will still have them..or at least similar 🙂

  19. Lisa Autumn 25th December 2016 / 11:18 am

    You are my absolute style icon so I adored this post!

    Merry Christmas babe!

    xx Lisa

  20. RAHEL KAAYA 26th December 2016 / 8:43 am

    You always manage to awe me with every post you put up . everything is absolutely done to perfection and the detail in what you do is just mesmerizing . AND many congrats on your engagement.

  21. Louise L. 27th December 2016 / 2:21 pm

    In my eyes, you 100% ARE the girl at the petrol station! My first thought as I stumbled across your Youtube channel was that you seem so effortlessly flawless, xo.

  22. Gitta 27th December 2016 / 10:57 pm

    Effortless chic is one of my favorite looks. I love yours, because of this edgy, sporty and chic combo. And these Nike’s fit perfectly to your hair color 😀

    x Gitta //

  23. Henry 28th December 2016 / 7:51 am

    Even after reading your short and sweet anecdote, I still can’t even begin to describe how unbelievably-stunning of a human being you are. And the outfit, well, you just blew my mind. It’s insane how a simple black outfit paired with some Nikes could look so good. Keep on slaying, with love hen hen<3

  24. Paulynagore 29th December 2016 / 12:08 am

    I can tell you you’re always beautiful, even without make-up ! I always like your looks, they’re on point, chic, and so cool (i want your wardrobe i swear!) and i believe you give very good advices 🙂

  25. Rebecca Green 29th December 2016 / 7:09 am

    Ok I have never bought a clothing item after seeing it featured by a blogger, I’ve pined, drooled and dreamed but never seen anything that was suited to my budget or lifestyle (28 with a two year old means no over the knee boots just yet!!). I have been watching your videos since you have 4000 subs and it has been great watching you grow and seeing your success! When I saw you unbox these on youtube I thought – yep, thats me. So I clicked on the link when I saw that I could have them delivered to me in New Zealand they were sold. I find you so refreshing, real and all with a level of chicness I can only dream about, at least for now I can have a taste! Thanks Lydia xx

  26. Primrose 29th December 2016 / 2:34 pm

    Absolutely BEAUtiful images! Love the simplicity of this – cannot agree more with you as well, beauty is totally from within, which is why I always try and be a positive and warm person! Also yay for the hair tuck! x

  27. Kelley Crane 29th December 2016 / 10:36 pm

    Loved this look! You are really an inspiration not only for fashion, but to be a kinder and more positive person. Thanks!

  28. Imaan 31st December 2016 / 3:55 pm

    Lydia, you always look beautiful and this such a lovely post!
    Love your outfit and congratulations on your engagement!! x

    Imaan |

  29. Gemma 1st January 2017 / 11:12 am

    I love the way you dress so much Lydia! And those trousers are just heavenly and badass all at the same time!!

    Gemma x
    The Gem Agenda

  30. Terri 1st January 2017 / 6:22 pm

    Love this so much, nikes are to die for!!

    & Much love,

  31. Liz 3rd January 2017 / 8:03 pm

    Love the hair tuck! Also sometimes like wrapping a small scarf around your next + hair together, that I saw from a Celine show from a few years ago.

  32. Petra 3rd January 2017 / 11:50 pm

    Absolutely love this post! And beautiful everyday outfit??

    • Petra 3rd January 2017 / 11:51 pm


  33. Sarah 4th January 2017 / 2:46 pm

    I took a break from social media but recently saw your page again and wanted to let you know you look great!! The last time I saw your posts you had the very, very black hair and I think your lighter/blonde hair looks amazing. It really brightens your face and overall look. Very, very pretty!

  34. Dominique 4th January 2017 / 4:38 pm

    You totally define effortless chic – so much so that I bought your leggings. LOL! Killing it, as per usual, Lydia!!

  35. Isabella Leyva 8th January 2017 / 6:28 am

    You rock everything chic!!! please make a tutorial on how to achieve the hair tuck! It’s impossible for me!!!!! Btw, I made a post with my goals for 2017, if you want to check them out I’ll leave the link down below!
    xx Isabella | @angulo28blog

  36. Dayna 9th January 2017 / 6:48 am

    Ive just ordered the By Terry CC Luminating cream to wear to the gym , so I don’t feel like im serving up “dead girl” look.

  37. Milenka Millie 9th January 2017 / 1:56 pm

    Both your writing and fashion style epitomise effortless chic! The hair tuck is such a lifesaver and, like you, the messy bun hardly ever works out for me haha.

    Milenka Millie


    • Dalia 10th January 2017 / 6:37 am

      I wouldn’t call her writing style chic – her grammar is horrendous!

  38. MVAP Blog 9th January 2017 / 4:27 pm

    You look amazing!! Your outfits are crazy 🙂
    Mónica Sors

  39. Cassie 10th January 2017 / 6:40 am

    You are absolutely beautiful! You exude confidence and style! I love reading your blogs – they are so relatable!

  40. Ninaa 15th January 2017 / 12:27 pm

    I just discovered your blog but I already love it! Your seem so confident and you’re just absolutely beautiful. I read through a few of your blogs now and this one is so far my favorite!! Your outfits really inspire me, I love to look through them and then put my own twist on them.

  41. Margaret 16th January 2017 / 4:31 am

    It’s so true! When the perfect messy bun no longer look sexy and the causal comfy clothes no longer look effortless, you know the ages come sadly! But we are all good, we got so many other options also!

    xx Margaret

  42. Stephanie Hall 20th January 2017 / 1:58 pm

    Totally agree with you Lydia about Tailoring. So much so that I have decided to put my fashion degree to good use and make my own tailored blazer. My effortless chic hack is to make sure you have a good quality coat/jacket in your wardrobe that makes any outfit look great. If you have the right one for you then it can make you look like you have spent an age planning your outfit.

    Love your blog and channel Lydia!

  43. Isabella 24th January 2017 / 2:53 pm

    How adorable that you actually attributed your photography to your fiancé!


  44. Rachel 26th January 2017 / 4:28 am

    Dearest Lydia,
    I am not the most popular blogger in the blogging world but I have been following you for some time and I recently set up my own personal blog! In all honesty, you are my biggest inspiration which lead to you being featured on my blog. Thank you for all the hard work you do!

  45. Emily 29th January 2017 / 3:07 pm

    You are an incredible inspiration to not only myself, but to so many young women and girls who appreciate the beauty of a well put-together outfit. As a fashion student, your blog and YouTube is my addiction! You are beautiful, confident and a definite inspiration.
    And congratulations on your engagement!x

  46. Harry 11th February 2017 / 9:10 pm

    I wonder who the woman in the 4×4 was, and what her story was. Was she really not trying? Was she just happy & getting on with life?

  47. Kanni 26th February 2017 / 10:24 am

    Love the hair tuck! Also sometimes like wrapping a small scarf around your next + hair together, that I saw from a Celine show from a few years ago.

  48. Sara 27th February 2017 / 7:01 am

    Lydia could I borrow your tailoring expertise for some quick advice ?? I’m in need of a beautiful tailored blazer, is there “a classic” I should be checking out first?
    YSL comes to mind for being a front runner historically in the ‘men’s jackets for women’ field but I’m totally lost looking at black after black coats online with no idea of fit. While some leave you looking effortlessly cool like you said, I fear others will have me looking like an 80s bank teller :/ help?
    Thank youuuuuu!!!!!

  49. Preeti 9th March 2017 / 5:09 pm

    Beauty is a glow that can’t be bought. It’s a light in the heart and a natural aura that cannot be achieved no matter how hard you “slay your highlight”. Beauty is bare faced and effortless. Beauty is unaware and unfiltered.
    What a beautiful quote! Finally a blogger who doesn’t just advocate a face FULL of makeup as beauty <3 Will definitely be trying the hair tuck on my cab days! Thanks for sharing Lydia xxx

  50. Jamie 18th March 2017 / 12:55 pm

    I love this post and eveything about it! It was truly an effortless chic post!

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