OLYMPUS DIGITAL CAMERA The online space is currently full, and forever filling up with incredibly inspiring, talented and innovative men and women. And in the female market, I like to think some of us have brought a whole new meaning to the term “Girl Boss”!

But what is it that makes you hit the follow button, what is it that makes you cite her as your inspiration and how does one stop it all from getting just a little bit “samey” and repetitive. You want to bring something knew, break the mould a bit and share that strong sense of self you have within, with the world. It seems like it’s all been done before until someone bursts onto the scene with a fresh idea. I naturally gravitate to women who push boundaries, women who are nothing but them selves at all times and so from observing these incredible women from a far, continuously hitting that like/follow/subscribe button and on some occasions even “Fan Girling” just a tad, so I’ve put together my curation of the reasons why I keep going back for more.



“Speak with honesty and conviction and not just the Bloglovin’ algorithm in mind.”




It seems scary and sometimes you might think it is unnecessary, but change is an essential part of blogging. Keep it fresh, whether it is your imagery or your writing style, heck it could be both but do not be afraid to change if you reach a point where it doesn’t feel right anymore. I am currently going through one of the biggest changes of my 5 years. My style, my photography, my direction. I am re evaluating every part of my online identity in order to step away everything ordinary.


If it isn’t working for you, if it’s no longer reflective of you, let it go and create something mind blowing instead.



The women who inspire me are nothing but them selves. They aren’t trying to be the UK’s version of this person or the London version of this blogger. They are themselves, no sugar coating, no BS and no highlight reel. I’ve seen them in their slippers (on Snapchat, chill) and I’ve seen them red carpet ready.

The term “having a strong sense of self” is something I heard on Twitter not long ago and it has engrained it’s self on me ever since. Success, whether it is in Blogging, Vlogging or working in the local news agents, comes from being yourself and never, ever apologising for or hiding that.



There is no cookie cutter to successful branding. If the whole white aesthetic isn’t your jam then don’t force it, if you don’t love rose gold, thats OK (Thank god, I cant stand it), and marble isn’t for everyone either. Once upon a time it was all picture perfect white back drops and over posed posts but now girls a switching up the trends with blurry vintage throw backs and it’s so exciting to see these girls perfect their art so prominently, that they are influencing the next generation of influencers. You do not have to fit the norm, in fact I urge you to go rogue.


Your words pack punch!

We have a voice, our own voice and we can touch hundreds of thousands, if not millions of people with one post. Talking, starting conversations and creating awareness is what I call one of the super powers you are given when becoming a blogger. You can touch people without even realising and you can change someones day with something as simple as a silly Snapchat of you with the Deer filter. But it’s also good to practice empathy and know when a subject might not be right for you to broach. Speak with honesty and conviction and not just the Bloglovin’ algorithm in mind.







What is it that keeps you clicking that like button? Typing in that URL? Or watching those video? It is so important to me that every corner of my online hub is a place where you can come for just the slightest bit of fulfillment, enjoyment or failing that, just a damn good howl at my expense. I would love to know what keeps you reading your favourite blogs and following the lives of your favourite human.





Shop THE Post

Bag – All Saints

Top – Reiss

Skirt – Club Monaco

Jacket – Laura Scott

Boots – Chloe

Sunglasses – Loewe





  1. Marianne 10th October 2016 / 8:02 am

    You are absolutely one of my favorite bloggers! You share your best tips and tricks and furthermore you have an incredible sense of style!
    Thank you for this awesome post! <3

  2. Anon 10th October 2016 / 8:22 am

    You spelt new wrong

  3. Bex Embleton 10th October 2016 / 9:00 am

    I love blog topics like this……always so inspiring, just like you and your blog. Always love your images and style…..FAB!!! Xx

  4. Adele 10th October 2016 / 9:33 am

    So well written Lydia. Followers are savvy & want to follow genuine, honest bloggers/vloggers….and believe me, we can see straight through those that aren’t! You’re definitely one of my top 3 to follow. I always love both your content, photography & sense of style, your Snaps & Youtube vids. Can’t wait to see what you’re changing up.
    Hugs Adele xoxo

  5. Mel | mediamarmalade 10th October 2016 / 9:57 am

    Hear hear to this Lydia. Blogging has changed so much since we started and the landscape is bursting now, but for me it’s the originals that keep me clicking and coming back for more. The blogs with photography that inspires me, writing that feels authentic and an approach that’s unique. In many ways I’m glad to see that classic Instagram formula fade away.

    Loved the post and the photos.

    Mel X

  6. Esmé 10th October 2016 / 10:33 am

    I’ve got to agree with the whole originality thing; if someones blog is a complete mirror image of someone else’s and the posts are very similar, I usually click off – yet if someone has a new layout, niche or is more relatable and not recycling overdone ideas I’ll feel way more inclined to follow them 🙂 Also love the hair swish photo, its a Lydia classic!

  7. Jessica 10th October 2016 / 10:49 am

    I personally follow your blog/Instagram/YouTube etc because your work, in every way, is always very aesthetically pleasing. Your style is amazing and you are a wonderfully cheerful and positive person. I always feel full of optimism after looking through your channels x

  8. Laura 10th October 2016 / 11:00 am

    Love this Lydia, so many blogs are in the same vein these days which is so yawn. I’m sure we’re all guilty of marble flat lays to an extent – but it’s a breath of fresh air to admit there is nothing wrong with straying from the crowd. And that is what empowerment is about!

  9. Lauren Victoria 10th October 2016 / 11:06 am

    I loved this post! These photo’s are also so stunning and so original to you that it reflects well with what the post is all about. People who are honest and real behind their blog’s are the type of people I love to engage with xx

    Lauren |

  10. Heather Ibberson 10th October 2016 / 12:01 pm

    It’s definitely thinking more about what content you actually want to write rather than always thinking what’s going to do best in terms of SEO and algorithms.

    As a fairly new blogger, it can be difficult to balance the two, as of course you need to ensure you’re blog has good SEO in order to get you noticed. But at the same time, I just cannot commit to writing SEO worthy blog titles preferring something a little more creative.

    I love bloggers who have a lot of information to read in their posts that focuses on things a little more personal than just their outfit, I find it hard to follow people who only post images!

    Heather x

  11. La Bijoux Bella | by mia 10th October 2016 / 1:36 pm

    Being oneself and unique is something fabulous to be. Do not go where the path may lead, go instead where there is no path and leave a trail.

    Beautiful post! 🙂

    La Bijoux Bella | by mia

  12. PrettyBasicEtc 10th October 2016 / 1:42 pm

    Another great post Lydia. I’d say what keeps me following bloggers is a sense of originality and genuine love for what they do. I hate reading a post and feeling like I have seen and heard it before. Worst yet, is when you can tell the content is being forced or contrived for clicks. I have to say what keeps me watching you is your imagery on your posts and the fact that you write how you speak. You don’ t force big words or posts just to have content and that is so refreshing. Sorry if this is wordy

  13. Rita 10th October 2016 / 1:51 pm

    Great post Lydia! You are, for all reasons that you listed and more, one of my favourite bloggers. I guess the obvious question is, based on those characteristics of course, who inspires you in terms of blogging or vlogging? I know you have shared some of your inspirations before, I was just wondering who do you think has had a major impact on you, either in fashion, photography, writing or style of blog.

    Lots of love xx

  14. Hannah 10th October 2016 / 1:57 pm

    Thank you for this post! It really helped me since I just started my blog this year.
    Also I saw your haul yesterday and I have to say, that skirt is beautiful.
    Have a nice day x

  15. Bützer Gabriela 10th October 2016 / 2:29 pm

    Sooooo true- love posts like this with personal thoughts and opinions !!!!
    I love your blog/YouTube channel/snapchats and I think it’s your personality, your sense of humor and your style paired with your stunning appearance with fascinates me the most… I always have the feeling to know you as a person like I know my girlfriend- which is a bit silly since I’ve never seen you in life cause Switzerland isn’t really next door ;-(
    Keep doing your thing-it’s just GREAT!!!!

  16. Primrose 10th October 2016 / 4:26 pm

    These shots are seriously striking and beautiful – some of my fave yet! Such a refreshing post to read, I definitely have a slight fear of falling into the ordinary, so I always try to punch up my written content to really connect with people! x

  17. Stanislav M. 10th October 2016 / 4:44 pm

    Thank you Lydia for being so sweet, and for creating a space that is so calming and refreshing! It’s such a pleasure to read you’re posts (and you’re little fellow Mr. Gordon’s too????). You and Ali are just the cutest ever! ??
    Wishing you one heck of a week! ?????????

    B.T.W. those photos tho! ????????????

  18. Angela 10th October 2016 / 5:11 pm

    Sound advice! PS. LOVE that All Saints bag <3

    Angela |

  19. Tatjana 10th October 2016 / 5:20 pm

    Very strong and honest post – really like it! I think it’s sometimes not easy to find your own identity on the internet, especially because it’s really easy to get influenced by the current trends.
    I think it took me a long white to find mine and I still feel like I’m refining it every week.
    🙂 I do agree with you that personally I like to follow bloggers who are different and really stand out from the crowd.

    Tatjana x

  20. Dominika 10th October 2016 / 5:33 pm

    I am a mama of 3 littles from Southern California and I love your YouTube and follow your blog. After not working for over 10 years in a corporate world and staying home to raise my kids, I have lost ME! And you my dear are helping to find my style and the new and improved me. So you keep doing you and I will always support your journey. YOU are helping women all over the world (no pressure right????, but always be you and know we appreciate everything you do for us). You are lovely inside and out. My dream is to one day take an amazing vacation to London and maybe one day meet you.

  21. Llana 10th October 2016 / 6:46 pm

    Ah, Lydia I love your photographs! Your style is always spot on too. I’ve only been following you since early this year and I feel like I know you, through you Instagram where I first found you, through to twitter and snapchat. I keep coming back, simply because you’re honest and like you mentioned above, there’s no BS, you’re honest which I love!

  22. Ashley Light 10th October 2016 / 6:59 pm

    Lydia! I love watching your YouTube channel, and instagram and reading your blog. You have become a fashion inspiration to me. I used to be wearing Free People and bohemian all the time but your sense of life and travel and fashion has inspired me to change and try something new. And I’m loving it! Thank you for everything you try and show to us. All your hauls and outfits and experiences you share is honestly something I truly love to watch, and aspires me to do a little more in life.

  23. Tori 10th October 2016 / 7:28 pm

    Wow, I just found you through bloglovin’ and as a new blogger I’m struggling to find my voice. It’s so refreshing to hear from you, someone who has such experience and class, urging people to do different things. To not have the same marble backdrop as everyone else (which I’ve done! Ha!). I want to thank you for inspiring me to put my real self out there now. And I’m going to continue following you for these great posts. Thank you!

  24. Molly 10th October 2016 / 7:58 pm

    For me, creativity and a good eye always draw me into a blog. I’m definitely a visual person, and I love good photography and someone who curates their content to the highest quality! This post is a great example. Thanks for sharing. Molly x

  25. naomi hall 10th October 2016 / 8:45 pm

    Well said Lydia. I have notice in you a change, you have morphed into a strong woman and I love how your look and photography has become more in tune with that. I am watching your Autumn Haul as i type this such a FAN GIRL xx

  26. Josie 10th October 2016 / 9:15 pm

    If a blogger has an amazing dress sense, an engaging writing style and/or isn’t afraid to reveal a bit about themselves (not everything, but I like a bit of personality!) then I’ll always hit the follow button. Thank you for this post, it’s actually boosted my confidence when it comes to blogging when you’ve said ‘Do it your way’. I don’t have a photographer so I’m just super old school with my mirror selfies for outfit pics but you’ve made me think of it as my ‘thing’ haha!

    Looking as gorgeous as ever, love your YouTube and Snapchat by the way! x

    Josie | Sick Chick Chic

  27. Kiran 10th October 2016 / 9:26 pm

    Great post, I think being comfortable in your own skin really translates both in photography and in writing, I really need to work on that xxx

    ALittleKiran | Bloglovin

  28. adele 10th October 2016 / 11:58 pm

    Great Post Lydia!

    I sometimes have to remind myself not to compare or become complacent in my blog. Just do what I enjoy, and hopefully people will engage with it too. I love your style and your photographs are beautiful but we most definitely have to change things up every now and again. Looking forward to seeing what’s next xx

  29. Jenelle 11th October 2016 / 3:43 am

    Yes! Thank you, I agree. There is so much to learn as you go, but knowing your own voice, owning your personal brand and being true to your vision is the most important thing. Comparisons are boring. The same things over and over on insta is so dull.
    I love switching things up!

    xx Jenelle

  30. Rebecca Bock 11th October 2016 / 7:48 am

    I love this post and I follow you on social media and love reading your blogs because I have a connection with your approach to everyday topics from fashion to lifestyle. Your style and photography is what initially caught my eye on Instagram but I keep reading and watching now because of your down to earth manor and honesty. I think you are very inspirational and please keep doing what you are doing because I like nothing more than reading your posts and watching your videos. Looking forward to the next instalment xx

  31. Sophia 11th October 2016 / 11:29 am

    Lydia, your intellect and creativity shines through in the post. You are a really talented writer! So many bloggers don’t take the time to write with style and creativity… I’m sure it’s a big key to your success- keep it up! x

  32. Lottie Gibbons 11th October 2016 / 6:10 pm

    Chloe boots please Lydia! They are amazing! This post is so true! I think to be a successful blogger you have to create a authentic identity about yourself.x

  33. Sabina 12th October 2016 / 2:45 am

    Beautifully said and so right… it makes you question things. Being inspired is what brings me back to seeing my favorite bloggers, be it for their outfits, their travel inspiration or photography.

    Sabina |

  34. Magda 12th October 2016 / 2:27 pm

    I love reading your blog and watching you on youtube and snapchat (that deer filter <3). Well written post and beautiful pictures as always. Whenever I discover someones youtube or blog I try to find something that connect me with this person.
    Greetings from Poland :D.

  35. Caroline 12th October 2016 / 9:48 pm

    Hi Lydia I love your blogs you are by far my favorite blogger!! You have great style that appeals to everyone, you inspired me to start my own blog recently as I just turned 40 and felt a life overhaul was needed. There arnt many women of my age blogging and inbetween kids, work and homemaking its important not to lose style. Many thanks to you keep it up ????????????????

  36. Caroline 12th October 2016 / 9:50 pm

    Sorry about the ???? Tryed to type emojis hahahaha

  37. Heather Lilia 13th October 2016 / 11:07 pm

    Really loved what you said about sticking true to your own interests and style. The all-white rose gold everything does feel so pervasive and inescapable, but I realize when I go to other people’s blogs, I stay because they offer something different or something that keeps me on their page. I need to learn how to adopt this for myself so I stop overthinking things and just follow my interests, which can be hard when it feels like you have so much to live up to or other people who are doing better or whatever. Thief is the comparison of joy, I suppose.

  38. Alyssa 15th October 2016 / 1:58 am

    This post is actually really inspiring, I think a lot of people look at the blogging industry as already saturated, it can be hard to establish yourself. But having the ability to step out of the mould and break boundaries is the best way forward, to attract people looking for something different, something new. This post has really helped me and got me thinking a lot more about my posts and style of writing so thank you!

  39. Caroline 16th October 2016 / 1:04 pm

    Love, Love, Love this post Lydia and it is exactly why I love and follow you. Especially this part “The women who inspire me are nothing but them selves. They aren’t trying to be the UK’s version of this person or the London version of this blogger. They are themselves, no sugar coating, no BS and no highlight reel. I’ve seen them in their slippers (on Snapchat, chill) and I’ve seen them red carpet ready.” – This is exactly why I’ve stopped following a few bloggers, as they just aren’t relatable to me anymore. I like to see rawness and also well written but not preachy posts.
    As I said on twitter.. Just do you. All about, all for you. People that read, that follow do so because they like you. It’s not about and shouldn’t be about changing yourself to fit other peoples expectations and likes. That’a what their own blogs and places are for.


  40. P 17th October 2016 / 1:35 am

    Thanks a bunch for the outfit idea actually. Within my wardrobe I have a skirt similar to yours but an olive green colour, a roll neck top though mine is black, and a leather jacket from Zara and Chloe-esk boots (mine being ankle boots, point toed and also from Zara). So I’ll be wearing a version of your outfit using pieces from my wardrobe.

  41. Mo Ateng Hope 18th October 2016 / 5:16 pm

    Yes I have read this blog 5 times, not sure what is more attractive than the other, the content of the blog or the images that command their own entity! Either way impressed as always!

  42. Amanda Florian 19th October 2016 / 6:28 pm

    Well written Lydia! Thanks for the extra motivation and inspiration 🙂 Always looking for an extra nudge to make something new and special. You look gorg as usual! <3

  43. Dominique 20th October 2016 / 9:19 pm

    Awww Lydia! Such a great post! I agree, and I think I fell into that trap of sameness in an attempt to reach more people. I had an epiphany about a week ago where I just got sick of all the “sameness” you pinpointed – the over-exposed shots, the marble, the serious facial expressions, the it-bags, the it-this and that….

    I’m naturally attracted to colour, smiles (would it kill us to smile in photos??), classicism in dressing and positivity. So you know what? I’m going to run with that…but I will hang on to my beloved pics of flowers and pale pink! LOL! For the record, I loved pink before Paris Hilton ruined it for everyone. Haha!

  44. Eline 21st October 2016 / 7:30 am

    Hi Lydia! Waw, I really liked this blogpost! I’ve been following you on YouTube now for awhile and you are absolutely one of the most genuine people out there and you know, that’s just so much more enjoyable to watch! A couple of months ago I myself started a little instagram blog and okay, I do not have a lot of followers and at first that bothered me, but now I’ve realised I just want to take pictures and create content I like, I think is fun. And maybe it will please others and that would be great, but I’ve rediscovered how important it is to just like what I’m doing without stressing about likes and followers 🙂 thank you for being such a inspiring person!
    Lots of love,

  45. Erin Henry 22nd October 2016 / 9:52 am

    Lydia! You are my guru I swear! I don’t read everyone of your posts as only because fashion is not 100% my thing. However I always seam to find these sorts of posts at exactly the right time. Thanks for sharing you gorgeous papaya! Xx

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