How To Step-up Your Blogging game


The majority of us Bloggers started off fairly similarly. Awkward poses in our bedrooms, outfits we wish would disappear of the face of the World Wide Web and let’s not get started on all those band lyrics as post titles. Whether we like to admit it or not, blogging has somewhat evolved over recent years into a serious and respected career. Girls are taking out leases on office spaces, Talking about their “brand” and running miniature empires, it is all quite daunting!

Whether or not I fall under any of the above is debatable, but I did however make some choices and some changes which I believe enabled me to take my blog in the direction that I wanted it to go.


And by investment I don’t just mean money, however that is a big part of it too so do please read on. It always makes me chuckle to myself when people refer to blogging as easy work, “not a proper job” or simply just dismissingΒ it as a career entirely. I don’t know of many careers where the majority have spent years working for free using up spare time, holiday time and whatever else is left over to devote to their jobs. Ask most bloggers and the story will no doubt be the same with years of hard graft behind the never ending pages of posts which document it all.

So with that in mind you have to be prepared to invest your time, and lots of it, you will need passion, motivation and proactivity to keep going and sometimes it won’t be easy but there’s just something about blogging which I, myself found intoxicating. I’d work well into the night after my 9-5 had finished, I’d shoot outfits at weekends to ensure I had all the content I needed and I sacrificed holidays for two years to ensure I had enough time to attend events and collaborations. In short, you gotta love it.

When it comes to monetary investment, I find it’s something that so many shy away from yet it’s such a fundamental part of communicating your dedication to your blog and also how seriously you take it and you’ll be please to know you don’t have to invest thousands because there’s so many options and factors that you can consider for investment. When I fell in love with blogging I also fell in love with Photography so the first place I invested was my photography putting all my birthday money to buying my first DSLR camera that I didn’t have a clue how to use, but with a little time investment I was soon snapping away confidently. I spent hours researching and collating imagery that inspired me, slowly teaching me the basics of composition, I say basics because I will always be painfully critical of my photography.

Little did I know that investing in photography equipment would go on to rival my handbag addiction.

The next thing that I invested in was my blog design, some 2 years ago now, taking the first paycheck from my blog and putting it straight back intoa brand new innovative design. Luckily you don’t have to invest in expensive bespoke designs like I did, grateful as I am that I did, there are so many great developers out there like Pipdig, offering templates for really great prices.



It’s a subject I often discuss here and sometimes I wonder whether it’s for my benefit or yours as organisation is so very important to me that I am always, always looking to improve. My posting schedules, content creation time tables and time management are all things I am on an endless mission to master, and as I improve so does my blog. Try to set out a schedule of posting that works for you, three blogs per week? One big post per week? however you structure it, aim to stick to it and if you decide to up your load at any point, be sure to make a song and dance about it so that everyone knows what to expect. But don’t be so hard on yourself if sometimes life throws a curve ball and messes up your schedule, internet connections, technology or illnesses being the main culprits.

When it comes to the actual content creation try to keep it fresh, I’ve heard of bloggers working months in advance and whilst I am utterly in awe of their organisational skills, like seriously give me summa dat! I like to keep my content a little more fresh aiming to work two weeks in advance as an absolute maximum due to product launches, trends and general spur of the moment creative brain farts.


Make a choice

It seems like a simple one but you have to make a choice whether you want a career in blogging or your love it as a creative hobby, neither is right or wrong as it comes down to personal preference. I remember 3 years ago I reached that point where I had to make a choice, I was dipping in and out of blogging, constantly changing up my style and trying to find my feet. When I was on it, it took up every second of my time, when I wasn’t it faded into a distant memory sometimes for months at a time.

One day I had to either decide to give it my everything, giving it my all in the hope that it might one day become something. Or let it go and focus more on my career at time and to continue in that direction with my life. All I can say is thank the lord I chose the hard option for my position because at that moment I fell in love with it all and never looked back.



  1. Fashionviolin 4th April 2016 / 7:07 am

    This blog post is Amazing ! I’ve started my Blog a month ago. So lets see how it goes ! But your Post could be helpful !:)
    Lovely greetings from Germany

    • lydia 11th May 2016 / 11:35 pm

      Ahhh I am so so glad thank you hun! x

    • lydia 11th May 2016 / 11:35 pm

      Go for it girl I promise you wont regret it! it’s such a productive hobby to have!x

  2. Zita Jane 4th April 2016 / 7:46 am

    Beautifully written and beautiful imagery! You just get better and better Lydia and will always be one of my main blogging inspirations! You should be very proud of where you sit within the blogosphere right now!! πŸ™‚

    Zita Jane | Twenty Four

    • lydia 11th May 2016 / 11:36 pm

      Oh Zita, You are forever my favourite thank you! x

  3. Liv 4th April 2016 / 8:04 am

    Beautiful pictures, Lydia. Your imagery is always so clean and bright. It’s such a strange industry because it can so quickly start to become a career without you even realising or making a full on decision. I so admire your consistency and dedication – it’s truly inspiring. Please do send some o’ that this way!! xx

    • lydia 11th May 2016 / 11:36 pm

      Thank you so much! Crumbs it took me nearly 3 years for it to become my career hhaha i wish it had been quick for me hahaha! xxx

      • Emma Sales 2nd July 2016 / 8:06 pm

        Lydia, this post is fantastic. You always help me to keep inspired. Can I ask if the 3 years includes the time that you were dipping in and out? I created an amateur blog 2 years ago and loved it so much that I took the plunge and jumped right in in January.
        I love doing it so much πŸ™‚

  4. Ashley 4th April 2016 / 8:41 am

    This was such a great post Lydia! So much useful information and beautiful photos as well. I really want to take the next step with my blog and invest in a camera but I have no idea where to start! Have a wonderful Monday!

    • lydia 11th May 2016 / 11:37 pm

      Thanks so much Ashley! I have lots of posts about cameras you should have a read πŸ™‚ x

  5. Hollie 4th April 2016 / 9:03 am

    Love this Lydia, very informative and helpful! Your photographs always look so amazing! You should do a post or a video on how you take and edit your blog and Instagram photos because I’m sure not only myself but everyone would like to know! xo

  6. Sheridan Grady 4th April 2016 / 9:07 am

    Great tips! I work 9-5 and spend all my weekends and evenings taking photos and writing blog posts but it’s so worth it!

    I absolutely LOVE your photos! Amazing! xx

    • lydia 11th May 2016 / 11:38 pm

      It is so worth it πŸ™‚ thank you hun xx

  7. LeahSephira 4th April 2016 / 9:12 am

    Nice post, it was a good read. And I agree with a lot of your points especially in deciding if its a “job” or a hobby, I think that’s important πŸ™‚ x

  8. nueyork 4th April 2016 / 9:20 am

    I really love the way you spoke about this, especially in making the decision of whether you would like it to be a job or a hobby!

  9. Adele 4th April 2016 / 10:01 am

    Great advice Lydia! Love the monochrome look too!
    Hugs Adele xoxo

    • lydia 11th May 2016 / 11:38 pm

      Thanks so much Mel πŸ™‚ xx

  10. Camilla Bysted 4th April 2016 / 11:06 am

    Absolutely love this blog post Lydia! I was the same really dipping in and out of it for around 6 or 7 months. Over the last few months I’ve never been more serious about my blog and I’m so proud of it now! I absolutely agree with you when you say ‘investment’ – I’ve now invested in a template from Pipdig and also invested in a better laptop to do my editing etc etc – its soooo worth it!! I work 9-5 monday to friday and stay up till about 1ish working on my blog, weekends are spent working on my blog or thinking of photo ideas for it! I love it and wouldn’t change it for the world now!! Heres to (hopefully) many more years doing what we love!

    Millie x

  11. Khevana 4th April 2016 / 11:12 am

    This was such an inspirational post for a newbie like me! You’re one of my main role models Lydia. I was wondering how long it took you from when you started your blog to when you realised you could make a living out of it? And how did you get to that point?


  12. Jess 4th April 2016 / 11:33 am

    I love this blog, found it on youtube watching a similar topic you posted with the pommie girl. I just started my blog a week ago and even though my blog is a Christian artist blog (so very different genre) I love the photographs and info. I love that blogs are artistic and creative – coming from a Christian musician and artist

  13. Toula Rose 4th April 2016 / 11:49 am

    Thanks so much for the post. You’re really inspiring!
    I started my blog a month ago and hope that one day it can be half as successful as yours – that’s the dream!

    Would love to know what camera/lens you use to achieve the out of focus background you use.
    Toula Rose xo

  14. Jade Mercedes Fraser 4th April 2016 / 11:55 am

    Thanks for this post Lydia! I’ve been blogging for four years now and really want to turn it into a full-time career but I still struggle to put it over my current career. This post is a great reminder that I need to take my blog seriously and put it first. Thank you hun!! Jade x

    Also I love how you’ve added music to your blog now – such a nice touch!

    My Blog: Jade With Envy
    My YouTube Channel: Jade Mercedes Fraser

  15. Farah 4th April 2016 / 12:11 pm

    Such a good post! I can’t believe you’d ever be critical of your photography though- it’s flawless! You were so brave to take the leap and I keep deciding whether to or not. I’m luckily just in a position now where I’m making enough to reduce my hours at work and do half of each but I feel so scared even doing that!
    Farah X

  16. Ruth 4th April 2016 / 12:15 pm

    ‘Spur of the moment creative brain farts’



    • lydia 11th May 2016 / 11:39 pm

      hahaha Damn those brain farts!!! x

  17. Liza 4th April 2016 / 12:20 pm

    Love this post. It’s reassuring to know we all start out with the same concerns!

  18. Jada 4th April 2016 / 12:31 pm

    This post came just at the right time for me so thanks! I started my fashion/beauty blog only a week ago and I’m still 15 and in school so your advice really has helped me a lot. X

  19. Simi 4th April 2016 / 1:01 pm

    Really great advice and absolutely loving the outfits and styling. I am currently working on my mummy blog (I’ve been nominated for blogging awards) and I am just having fun with it, as I enjoy it whilst on maternity leave so this advice is really useful.

  20. Hayley 4th April 2016 / 1:26 pm

    I’d love to take my blog to the next level. It’s so hard though with a full time job, trying to have a social life and some me time!

    I’m determined to make it better everyday. Thanks for the inspo!

    Lots of love

    X Hayley

  21. Lilli 4th April 2016 / 2:24 pm

    you look flawless as usual πŸ™‚ I really love your advice as well as I just started blogging ! thanks for sharing πŸ™‚

    x Lilli |

    • lydia 11th May 2016 / 11:39 pm

      Thank you so much Lilli and best of luck with the new blog xx

  22. Colleen Welsch 4th April 2016 / 2:59 pm

    I love this post – it’s all really about being COMMITTED!

  23. Lauren Victoria 4th April 2016 / 3:55 pm

    Lovely advice and very inspiring! The photos are gorgeous too. I love your outfit xx

    Lauren |

  24. Jessica Howe 4th April 2016 / 3:57 pm

    So wonderfully put <3 My boyfriend and I are working on purchasing a house and what I am most excited about it is that I will have a space for my blogging, and YT, makeup and photography equipment. I have decided once we are settled I am going to make the hard choice and plunge into blogging and you tubing full-time! And I can't wait!

  25. Jenni 4th April 2016 / 4:14 pm

    This post was just brilliant. (Also, girl you look gorgeous!). I definitely agree with investing your time in blogging, and how people can often imagine that no work goes in to blogging, when in fact it’s hours and hours of snapping & editing photos, coming up with ideas and writing posts. But I love it! xx

  26. Jen Smith 4th April 2016 / 4:49 pm

    Great read, loving how real you keep it and true like you said about bloggers working for free and giving up their spare time. Well done. I’m only blogging nine months but like that still work the 9-5 in fact it’s 11.47pm here in Perth and I’m still at my desk and have work again tomorrow. Putting the grind in ????????

    Jen X

  27. SHANTEL ROUSSEAU 4th April 2016 / 5:01 pm

    Love that you mentioned the investment area of having a blog as a business!!! So many bloggers create tips but they’re lacking a ton of truth – loved the honesty.


  28. Leanne 4th April 2016 / 5:36 pm

    Such a lovely post! Your imagery is gorgeous so it’s no wonder you love camera equipment! I seriously wish mine looked as good!

    Love from South Africa

  29. Charlotte 4th April 2016 / 6:45 pm

    Such a great post. I am really hoping that I will be able to choose blogging as my career one day, and fully commit my time to it.
    I know I have only just started, but time is definitely the worst and hardest thing at the moment.
    Having a 7am till 6pm job just isn’t really helping me that much!

    If you could have a look at my blog I would be really grateful

    Thank you
    – Charlotte

  30. Erin 4th April 2016 / 6:48 pm

    This is such an inspiring post for someone like me who is in the early stages of trying to grow her blog and test out more professional photography! I just got my first DSLR and it’s quickly becoming my obsession too!
    Your dress is also amazing – I love those pleats

  31. Majean 4th April 2016 / 8:31 pm

    First off great outfit! Love the whole white look with black accessories you got going on! Secondly, I agree with all your points and as someone who is going into her second year of blogging and thinking how I can turn this into a career they’re really important. In short thank you!

  32. Amina 4th April 2016 / 8:59 pm

    Informative article and beautiful images, thank you for that!
    I’ve started my blog in January and try to be consistent and interesting, although having you as well as other amazing bloggers as role models sets the bar quite high, but I’m trying (gotta start somewhere init!?)
    Lots of love all the way from Morocco.

  33. Taylor 4th April 2016 / 9:08 pm

    This is very useful πŸ™‚ I am finding myself in that predicament where I work 9-5 and then stay up until 1:30am some nights editing photos and uploading a blog. You’re right though, its brilliant!

  34. Holly 5th April 2016 / 2:28 am

    Great advice! Love your blog – you’re very inspirational.
    Working 9-5 & blogging is a commitment, I can relate!

    ( @thebasemodel )

  35. Tatyanna Gois 5th April 2016 / 3:24 am

    Such a wonderful post! Great advice! I really want to take my blog to the next level but never new quite how. These tips helped me πŸ™‚
    You look stunning by the way!
    Tatyanna Gois

  36. Justine 5th April 2016 / 3:40 am

    Good advice! Just couldn’t help but drool over the LV, haha!

  37. Miki 5th April 2016 / 8:06 am

    I really enjoyed this post. Thanks for sharing, Lydia! It really is a bigger investment in time than people think and you really have to love it. πŸ™‚

  38. Laura Valuta 5th April 2016 / 10:11 am

    Truly enjoyable content πŸ˜‰ Happy I stumbled on your blog some time ago. Motivating and inspirational πŸ™‚ As a pro stylist with a full time job I still write a blog for 6 years and I post 3- 5 times a week πŸ™‚ But still want to get this in a more serious direction.

  39. Jodie Moores 5th April 2016 / 3:48 pm

    That dress looks amazing on you, I’m so gutted it’s out of stock in my size! πŸ™ I think it is so true, bloggers have upped their game and the amount of talent is unreal.. So happy to see everything is going so well for you, your blog is fabulous! x

  40. Charlotte 6th April 2016 / 1:59 pm

    This is such a great post – extremely well written and extremely helpful, as per usual! You are such a role model for newer bloggers, like myself, but I thoroughly enjoy reading all of your posts and admiring your incredible photography skills!
    Definitely one of my favourite bloggers!

    Charlotte xxx

  41. Jordan Kelsey 6th April 2016 / 6:18 pm

    I always love reading your posts as they keep me going remind me never to give up. It’s a long hard struggle in the blogging world with so many great, creative bloggers out there. I guess you just have to stay true to yourself and create your own brand.
    What advice would you give to gain exposure for your blog and stand out amongst all these other lovely bloggers?

    Love your amazing content and listening to your advice on blogger and life problems.


  42. Kitty 7th April 2016 / 9:58 am

    Love your passion, it’s so inspiring! So nice to see when people get to exactly where they want to be, so well deserved!
    Also, beaut outfit and photography, as always!

    Kitty |

  43. Sophie Kate 7th April 2016 / 12:56 pm

    Such a helpful blog post! I’m still new to blogging but I love it! I’m always thinking of new content!

    Bet it’s a big risk to be a blogger full time and the worries are there what if it doesn’t work out? So many questions! ????

  44. Jen 7th April 2016 / 9:15 pm

    Thank you for this post. It is always good to get remember about a few things which is important for blogging.

  45. Samantha Hale 9th April 2016 / 9:50 am

    Love love love this post! I’m not a blogger anymore and after trying (and failing!) to get back into it at the start of this year I’m focusing on my career, which I love. You’ve made your blog your career and your love for it shines through in the words you write and the photos you take and that’s why I’m always so inspired when I pop by for a read.

    You’ve hit the nail on the head and there is a point when you have to decide what you want; I’ve poured my heart and soul into my career; from early beginnings at 13 years old working as a Saturday girl with a physiotherapist to now almost 31 and embarking on a new role in the next two weeks (!!!!!); and every day I fall deeper in love with what I do. I know my other passion is writing and I know that when the time is right I’ll find the creative outlet for it that is meant for me but right now I’m enjoying being inspired by blogs like yours and being a “viewer” of the blogging world rather than a participant

  46. Kirsten 9th April 2016 / 11:46 am

    Oh wow… this is just what I needed to read. Ive been blogging on and off for about 4 years and I’m in a job now where there is so much stress and so little creativity. I guess its good though, my job fuels my blogging fire…

    Kirsten |

  47. Ana-Maria Leeming 9th April 2016 / 12:22 pm

    Your writing is impeccable and your advise is very encouraging. Thank you for reminding me why I love doing what I do. I am mother of two little girls and my busy schedule leaves little room for error, but your statement about “Organization” was spot on. One could never be too organized. Oh, and you’re gorgeous!

  48. Kelly 9th April 2016 / 2:57 pm

    Beautiful pics! If I looked like you, I would take more photographs of myself. Great post!

  49. Vera 9th April 2016 / 3:29 pm

    This is an amazing post! It is incredibly inspiring.

  50. Caroline 9th April 2016 / 4:12 pm

    stunning pictures as always and a really honest and well written post with some great ideas/points. πŸ™‚
    my organisation doesn’t have to be as on point, however I do take outfit pictures every weekend and always prep as many posts as I can. I have a good number drafted.


  51. Faith 9th April 2016 / 7:17 pm

    Such a great read Lydia. I always love your thoughtful, well written posts!

  52. Anna 9th April 2016 / 7:39 pm

    A really great written post. Thank you for that! I started blogging one and a half years ago. Next month I am going to organise a bloggerevent in my home town and am very excited about it.
    There are so many opportunities which come with blogging. It is one of the best jobs in the world! But for now I decided to work as event manager for a huge tradefair organizer full-time.
    All the best for you and your blog!

    Anna from Nuremberg, Germany

  53. Elizabeth 9th April 2016 / 8:09 pm

    Thanks for this post. I just dug out and dusted off my blog to find the last post was in 2014. Clearly photography took over my “focus” and I need to carve out some serious space for writing again.

  54. Coolen 10th April 2016 / 10:50 am

    This post is very helpful. I just started my blog last year and no regrets. It makes me happy, energized and confident. This my second time reading a post of yours. I love your photos and your blog design. πŸ™‚


  55. AGNESE 10th April 2016 / 7:08 pm

    I really loved this post!
    Worked as a great reminder for me and also inspired me to re-focus on my goals and figure out where my blog is going.
    I established my blog only few months ago, but I’m thinking to pursue it as a career.

    Thank you for sharing and inspiring others, Lydia!

  56. Brianna 11th April 2016 / 4:39 am

    I absolutely loved this post! These tips are spot on and really highlight what it takes to be a committed blogger! Thanks for sharing!

    xo, Brianna

    PS. I featured this post on my latest edition of Sunday Reads. You can check it out here: πŸ™‚

  57. Sinead Gaffney 11th April 2016 / 4:51 pm

    I started my blog nearly a year ago now and I’ve had a love/hate relationship with it but up until recently I’ve fallen back in love with it even more than I did when I first started! I just need to try and stick to it. Thanks for the tips! x

    Sinead | Subject Beauty

  58. valzapa 11th April 2016 / 10:02 pm

    Lydia, can I ask you something..are you a full-time blogger..or do you have a 9-5 job..if I understood it correctly, it seems like you are a full-time blogger now…you are so brave..could you please maybe expand on this did you make this decision….you obviously had to save up beforehand….if you don’t mind could you tell where did you work before blogging? what did you study in college? tell us all!!! πŸ™‚

  59. Ronlet 11th April 2016 / 11:52 pm

    i needed to read this!!!! love your honesty!

  60. Jess | Rose & Fig 12th April 2016 / 5:09 am

    I love your post here. I’m at the critical crossroads of jumping in full-time or continuing as a hobby, and this has helped tremendously. Oh and not to mention, lovely outfit!

  61. Demilade 13th April 2016 / 10:05 pm

    First of all, your outfit is so cool. The white on white with the boots is very chic . Your makeup is really nice as well.
    Thank you so much for this blog post, I’ve had my blog since I was 12 . I’m 17 now and I’ve been really confused about what I want from it. Love everything you said. Thank you again. xx

  62. Freya Farrington 14th April 2016 / 1:15 pm

    Loved this read and I fund it very useful as I’m almost a year into blogging and have just upped my game by having a bit of continuity of a white feed theme – I love all things monochrome and I will be definitely using your blog for inspiration!

  63. Meira 16th April 2016 / 6:23 pm

    Such a great post. Thanks for sharing! Couldn’t relate more to this if I tried. And the pictures and just beautiful Xx

  64. Agnes 17th April 2016 / 3:27 pm

    These are awesome tips so thanks a lot! Organization is definitely an aspect I need to improve a lot in!

    Agnes x


  65. Abi Pike 19th April 2016 / 12:32 am

    I loved this post so much! I have followed you a long time now and still I find all your blogs very interesting and exciting. I created my own blog today but I’m not sure where to go next but I guess its a learning process for each of us.

    If anyone could read and leave a comment on my first post and give me any tips then I’d be forever grateful!

    Thank you

  66. Ariella 26th April 2016 / 11:18 pm

    So true! There comes a point where you have to make a decision

  67. Clean Face Blog 28th April 2016 / 9:39 am

    Interesting and Informative as usual! *Creative Juices now flowing*


  68. Tamzin 3rd May 2016 / 12:14 am

    I really need to organise myself more, I do post on a schedule but other than that I’m so disorganised. I’m fine when I’m off uni but juggling that and work my schedule goes to pot. Need to invest more time xx

    Tamz |

  69. Cassie 6th May 2016 / 11:07 pm

    I love this post!! Such a good read! Everything is so true though, especially investment into the blog!

  70. Nicky 19th May 2016 / 3:53 pm

    This was a really inspiring read with some great tips! I don’t know how I’ve not come across your blog before, your photographs are beautiful and I love the way you write.
    Definitely another regular stop for me now!
    Nicky x |

  71. Madeleine 20th May 2016 / 3:24 pm

    Such an inspiration, love from sweden πŸ™‚

  72. Katrina 8th August 2016 / 8:26 pm

    I love this post – it’s really handy especially as I’m just starting out so I love your posts on how to improve your blog πŸ™‚

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