How to Stand out in a “Blogsphere” that wants you to fit in

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERAAnd before we all lose are marbles over the title, let me stress, by “standing out” I simply mean taking a step away from the norm, not shining bright like a diamond with bells and whistles on top.

I simply mean; being different, breaking away and maybe doing something against the grain. 

It’s exciting times for blogging and every month the industry evolves. There’s a buzz that I’ve never experienced before and it is just fascinating to not only watch but be a part of it too. However, with an industry of individuals there are “norms” and expectations that sometimes need to be put to one side in order to progress. Some people will embrace it with open arms, others wont but perseverance is key.

Once upon a time we were all taking outfit pictures in our bedrooms with poor natural light and maybe even a halogen bulb or two thrown in for added “glow” and yet now we are all prancing around streets the world over, twirling, bag swinging and stopping traffic to ensure we get the perfect action shot for the post. We all became more creative, more aspirational and more confident, and what a wonderful change that was.

Now we are looking for our own personal evolutions. To establish ourselves in our chosen fields and really become in-tune with our readers but how do you establish yourself as an individual in an extremely saturated blogosphere?


Be an Early Adopter

I’d like to start this section off by highlighting that I wouldn’t know what the above meant had I not gone to University, so theres £20K well spent. But in all seriousness, this subject really resonated with me throughout Uni. I had always been interested in the internet and I’d been building my own homestead blogs for as long a could remember, I had MSN and Myspace before all of my friends and back when Facebook identified you with a chronological number I’d been very early to the party.

So when I started my blog I found myself with my finger firmly on the pulse of the online evolution which I believe has been a fundamental aspect of my blog and its journey over the years.

There’s always something new to sign up to and with the rise and fall and rise again of Snapchat, it just shows how important it is to always be in tune with what is going on inside the World Wide Web.


Have A Niche

Way back when, the majority of us were either Fashion  or Beauty bloggers, there was no in-between. But now we are Lifestyle loving, fashion wearing, beauty blogging, luxury travelling, advice giving bloggers and I say the more the merrier. Give your blog as many angles as you wish, hone your passions and enjoy the diversity that blogging now offers. If you love food, why not? If you love Stay-Caying around the UK, write about it? and if you like to drop a monthly wage on a handbag, go forth and spend girl! Nowadays one just isn’t enough. As a self confessed follower of a select few blogs, I am always wanting more from the girls behind them so don’t be afraid to introduce the things that make you tick, because chances are they make a lot of others too.


Don’t Be Scared

I wrote a whole blog post about it which you can read about here. But growing a pair is really important when building the courage to take a side step away from the crowd, your peers and those who will judge you. You will be judged whether you do or your dont, heck you are being judged right now so worrying about the what-if’s and buts of what might happen if you try to do something a bit different really is pointless. Personally I would rather be judged as the person that tried than as the person too scared to.

I recently realised that when I finally decided to come back to Youtube and give it my all, I wanted to do it my way. But would that be accepted? Who knew! Would I be judged? Most certainly! But I hadn’t been true to myself when I started out and I think that radiated from my content. I wanted a channel that I would want to watch myself, I wasn’t looking to appeal to the younger markets, I wanted to “adult” on youtube and share it all without fear from my penchant for homeware to my decade long designer handbag addiction. But if I was going to do it, I had to do it right!


Be Yourself

The most wonderful and easiest way to stand out from the  crowd is that age old saying of “be yourself”, unapologetically. Share your guilty pleasures, own your flaws and celebrate your greatness. We are so wonderfully unique from the way we laugh, at our own jokes in my case, through to the way we dress. I am so inspired by those who are able to channel who they are in a world that constantly tries to mould us into its ideal.

One of the most inspiring aspect of being a blogger is being who you are in front of the whole world/world wide web and royally not giving a damn.



  1. Hannah 18th April 2016 / 7:54 am

    Lovely post Lydia. Very good advice you don’t usually see. Finding a niche is hard, but I’m a beauty and fitness blogger! Don’t see many of those around which is good xx

  2. Majean 18th April 2016 / 9:00 am

    Yes! Yes! Yes! Agree with all the points, especially as a newish (just under 2 years) with blogging and it can be overwhelming especially with so many amazing bloggers.

  3. Simi 18th April 2016 / 9:06 am

    I love that H&M jumper! I agree with the above, and I think have carved out my own little niche which has gotten me nominated for a couple of awards as a luxury lifestyle blogging mama! x

  4. Adele 18th April 2016 / 9:49 am

    Great advice, I’m not a blogger but I love to read blogs/watch Youtube & get a great deal of inspiration from blogs such as yours. It’s so important to stay true to yourself, your readers are savvy so will see right through you if you don’t! Keep doing what you’re doing Lydia, yours is my go to blog to read.
    Adore the camel & white in this look.
    Hugs Adele xoxo

  5. Duchess of Fashion 18th April 2016 / 10:29 am

    Great post as always Lydia! I 100% agree about having niche, it’s essential for standing out of the crowd. I’ve recently learnt that I need to broaden the topics I blog about and it really doesn’t matter if i don’t stick to fashion only. It’s important to be well-rounded!

  6. Marshalee 18th April 2016 / 12:56 pm

    Great post Lydia! I am a fitness blogger and I will use your advice on my next post. Thanks!

  7. Eva 18th April 2016 / 1:52 pm

    Love this post! I love how you are always super positive and encouraging in your writing! Plus this outfit is lovely, I’m so obsessed with the Gucci Dionysus!

  8. fashionviolin 18th April 2016 / 2:36 pm

    Your pictures are so stunning !! Always on point !
    And yeah, it´s so hard to stand out in the blogging world, but being yourself is the most important thing and the key for everything!
    Lovely greetings from Germany 🙂

  9. Leanne 18th April 2016 / 3:11 pm

    Such a lovely post, Lydia. So inspiring. It’s so important to embrace who you are.

    Love from South Africa

  10. Camilla Bysted 18th April 2016 / 4:12 pm

    Absolutely love this post and your jumper!! My blog is literally everything!! haha

  11. Katie 18th April 2016 / 4:20 pm

    Absolutely agree with this post I never just stick to the norm anything I love goes on my blog as I know if I like it my readers will to if its beauty, fashion, lifestyle or even something so random! It’s great to be different

  12. Grace Olivia Parry 18th April 2016 / 9:38 pm

    Such a lovely post, Lydia. I love your thoughts and comments on this. Blogging is constantly evolving and sometimes there is a level of pressure to conform, when there’s just no need. Every blogger should use their individuality for their own benefit, it’s good to be yourself and it always so important to stay true to you <3

    Grace xo

  13. Tara Creel 18th April 2016 / 10:06 pm

    I need you to stop looking so perfect in ever post, k? hahaha just kidding, but seriously – gorgeous!

  14. Jill 18th April 2016 / 11:13 pm

    Thank you for the great tips! And you look amazing, as always honey!

  15. McKenzie 19th April 2016 / 7:17 am

    Lovely tips! I always love reading such inspirational posts like these ones! And you look beautiful, as always! xo

    McKenzie |

  16. Tenz 19th April 2016 / 2:47 pm

    I love that jumper, such a lovely colour!
    These are great tips, I think it’s so important to ‘stand out’ but also to be authentic!

  17. Emma 19th April 2016 / 6:57 pm

    Such a great and helpful post, Lydia!
    Love when you do these kind of posts, since you really know what you are talking about.

  18. Laura 19th April 2016 / 10:49 pm

    LOVE this post Lydia, I’ve obviously read your blog for years and years and can definitely see how you’ve done so well 🙂

  19. adele 21st April 2016 / 10:55 am

    Lovely post Lydia! Great tips too 🙂 xx

  20. Eva 27th April 2016 / 5:14 pm

    Love your pics babe x Perfection Is it all done on Olympus pen?

  21. Iris 29th April 2016 / 12:30 pm

    Hi Lydia!
    Great advice, good points and lots of inspiration.
    I just love your positive vibes 😉

    Have a lovely weekend!

    Kisses from Luxembourg
    xxx Iris

  22. Primrose 30th April 2016 / 6:35 pm

    What a wonderful post – so inspirational! It’s good to be reminded to be yourself and do what you want to do, it would be a shame if no one ever did anything in dear of being judged! x

  23. Dee 3rd May 2016 / 7:33 am

    Definitely accurate in your statement of we’re being judged all the time, so what the heck! Being judged isn’t necessarily a bad thing! I believe it makes you stronger. Keep inspiring xx

  24. Jordan Kelsey 4th May 2016 / 3:11 pm

    Great post again, is always so great to read the knowledge of successful bloggers who knows what it’s like. Finding your niche can be hard, but I guess it just remains in what you love rather than where you fit, and just working your asssssss off for where you want to be. It’s always give my advice based on my own personal experience and problems in life as there is always someone out there who has experienced similar someone will relate and it can help. Love writing my style and fitness inspiration and you are a great inspiration show where hard work and dedication gets you. I’d love you to do a post on how you remain sane and not over-whelmed by the pressures of social media? 🙂

    Thanks again x

  25. Charlotte 5th May 2016 / 5:04 pm

    Great post as usual! Your blogging/advice posts are always my favourite! Such a fan of your blog!

    Charlotte xxx

  26. Laura 8th May 2016 / 9:27 am

    I completely agree with everything you mention in this post. It is so important to do your own thing, break the blogging boundaries and do things in a way you enjoy!

  27. Adaleta Avdic 8th May 2016 / 9:57 pm

    You are such a babe! I just shared this post with a few of the different blogging communities I’m a part of, because I really think this is super helpful for all the bloggers out there. It does feel like the space has been super populated & people are having their “one year blogiversary” and I’m over here approaching 3 1/2 years and feeling like some of these newer bloggers get more recognition. It’s hard to feel right about it sometimes because I’ve been doing it before it “became the thing” to do but it’s a competitive world now because there’s 16 year olds with millions of followers. This is definitely a helpful post with a lot of excellent points. Thanks for sharing lovely lady, P.S. I love your snaps xx

  28. Hippiedreamer 10th May 2016 / 2:59 pm

    Thanks Lydia, this is a really good post! For a new blogger like myself, I find this post to be very helpful.

    Looking forward in reading your other advice posts 🙂

  29. Chero 11th May 2016 / 7:21 pm

    Thank you for inspiring me to make my own blog Lydia – You are a role model!

  30. Ada 16th May 2016 / 2:49 pm

    Incredible photos – those celine shadow glasses are at the top of my wishlist after seeing your car tour!

  31. Tanisha Everett 18th May 2016 / 4:58 am

    Agree with you wholeheartedly on all of the above Lydia. I started blogging in 2005 right at the beginning and my brand evolved, but life changed so drastically and I took a step away from the blogosphere 3 years ago, right as it was all taking off. But this year I coming back and I more ready than ever. Thanks for reminding me how wonderful this world really is.

  32. Megane 1st November 2016 / 6:32 pm

    Hello Lydia,
    Amazing pictures! What camera did you used ?

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