How To Be More Professional in Blogging

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERAEvery day more women face the daunting prospect of full-time blogging. The moment things get serious and you are now in the unique opportunity to turn the hobby you have loved for years, into a fully fledged business in it’s own right, how truly exciting. But whilst we see all the exciting collaborations, events and trips going on we fail to see the hard work which is integral to the longevity of every blog.

There’s no manual and many of us navigate our way through this career relatively blind which means more often than not we are learning from each other, whether it’s informative posts or general discussions with friends in the industry or at events. And what better way to kick off your working week than with a post to hopefully get you in the zone when it comes to your career.


If you say you are going to do something, if you commit to doing it online then obviously you should follow through. By informing your readers and followers that “this blog post will be live tomorrow” is committing and that is hard to do if the post isn’t already shot, written and scheduled because life happens and it happens when you least expect it so you just don’t know what will crop up. It can set you up for failure despite all your intensions being good so try to be less precise, you don’t have to rule it out completely but you can still inform people of your intensions without setting a specific date, time or map co-ordinate.



There’s a whole lot of busy people in the world and yet it’s so easy to get caught up in just how busy you are,  forget the needs of others and begin to communicate a distinct disrespect for those working around you. Showing others the same level of respect that you expect in return applies for every aspect of life so it’s a really good trait to master. Aim to communicate with those requiring a prompt response in a timely manner because your delayed response could land them in hot water,  which isn’t going to make them want to work with you again any time soon. Sometimes it can reach a point where you simply can’t get back to everyone in time, which is when you need to find yourself someone who can do so on your behalf. You should respect people in the way you wish to be respected.



It’s a word I don’t hear enough of in blogging which I really believe needs to change. Supporting each other is absolutely imperative to your blogging career. Showing your support of someones content, photography, style or etiquette may seem like a small gesture to you but to them it could mean the world and in doing so can communicate your dedication to the growth of the industry. Unfortunately the blogosphere can be a competitive one with some purposefully not supporting their peers within the industry which really makes me sad. If you think about it this way, in the beginning we were kind of irrelevant, just a group of girls with online journals but now there are so many of us that we cannot be ignored and the bigger we become together the more powerful we are. We are not running against each other, we are running side by side.



There are two kinds of honesty which crop up time and time again. The first is the cards-laid-bare-on-the-table kind of honesty, where your heart is on your sleeve and you open up about who you really are, what you believe in and what you have been through. The other is the honesty in how you run your blog, ensuring your readers are informed and aware of the kind of content they are viewing and whether it was sponsored or not, and quite frankly both are key to running a professional blog.

I often refer to myself as a reader and a blogger, because in short, I do both. I enjoy everything about my career whilst also being a regular reader and fan of a handful of inspiring women in the industry and for me this is invaluable. I know what it’s like to be on either side of the blog so I know what I want to see. I want to get to know the person, what makes them tick and what they stand for in life, not just why they chose the black pair of shoes over the red ones. And equally I want to trust the content that they produce, without having to second guess whether it’s sponsored or not. As a professional you have a duty to your followers to inform them of whether your content was sponsored or not and in my personal opinion, if you are doing it responsibly, it simply shouldn’t matter. In fact you should own that sponsorship and wear it like a badge.



Try to remain as consistent as possible, regular content, regular uploads and regular updates to ensure that your readers know what and when to expect something new. There are some aspects of my blog that I am fiercely protective over and that’s the times that I push my blog posts live. It keeps me sane to know that everything goes live when it should and you know that there will be a new post waiting to be read when you wake up. Sometimes I have to learn to let go a little and during London Fashion Week, I switched it up a little but regular content is something I like to see from others as well as myself so I constantly working to apply this across channels, next stop Youtube.


It’s not always easy meandering your way through your career somewhat blind so I’d love to know what more you’d like to see from the professional blogs that you read and follow, be sure to let me know.



  1. Adele 7th March 2016 / 8:07 am

    Great post Lydia. I totally agree on everything too. Supporting others and making sure you work hard are key! 🙂

  2. Dawn Watts Moore 7th March 2016 / 8:54 am

    This was a fantastic post. I appreciate the integrity and refreshing outlook on “newbies” as well as all bloggers working toward being strong individually and for each other. I really enjoy reading content like this. Keep it coming!

  3. Megan 7th March 2016 / 9:18 am

    Great post and totally on agree with you on all aspects! Love your continuous honesty!!


  4. Gina 7th March 2016 / 9:35 am

    Great post and your outfit is so chic! Love your coat <3

  5. Adele 7th March 2016 / 9:41 am

    Adore this look Lydia & your new Dior bag is super cute. Such a fab post embracing a subject a lot of bloggers dare not touch upon – especially being honest about sponsored content or gifted products. So many bloggers don’t declare whether a product is gifted from a brand or whether a video/post is sponsored & I’m not sure why – surely they realise their readers are savvy, sophisticated fashionistas/shoppers!
    Hugs Adele xoxo

  6. Amy 7th March 2016 / 10:08 am

    Love that bag!

  7. The Purley Girly 7th March 2016 / 10:19 am

    Really great post! I can’t agree more about supporting each other, it’s not a competition, everyone is individual and should be applauded for their differences. There’s plenty of room on t’internet for everyone. It always pays to be nice to people.

    And respecting people’s time is a big one too, I can’t bear it when people think their time is more important than someone else’s. Everyone’s time and work pressures should be respected. Great post Lydia. x

  8. Blissfully Nourished 7th March 2016 / 11:07 am

    This is such a helpful post, thank you Lydia. I have just started my very own blog after much dreaming, I have finally turned it into a reality so I need all of the help I can get. I love what you stand for in the sense that you want to build everyone else up rather than compete and tear others down. Your a true inspiration. x

  9. Rachel 7th March 2016 / 12:07 pm

    Great words. I think some people, through lack of knowledge and not always fault of their own, do lack a little in the professionalism department when it comes to blogging. It’s a tricky line to walk!

    Rachel |

  10. Brigitte Hayley 7th March 2016 / 3:59 pm

    This is a such a great, well-written post. I only started my blog and YouTube channel recently but I am absolutely loving doing them! I definitely agree that supporting others is key, one of the best things about blogging is all the new friends I’ve made.
    Brigitte x |

  11. This Leggy Girl 7th March 2016 / 8:49 pm

    Love your post Lydia and some great insights for people starting up.
    How do you tell your readers each item you promote is sponsored out of interest?

  12. Katie 7th March 2016 / 10:39 pm

    Great post – I really admire your honesty and the way your readers can relate to you like a friend.
    I’d love to see a life lesson or beauty post. X

  13. Sarah Smale 9th March 2016 / 1:07 am

    Love this! Thank you for sharing, I’m a newbie blogger and Vlogger and find honest tips like this so refreshing and inspiring ??

  14. primrose 9th March 2016 / 11:28 am

    What a fab post, I think it’s great that you put so much of yourself into your blog, I totally agree that it engages with people more than just ‘this is what I’m wearing’ – which can be fine but it’s nice to add a personal touch or a story! Big thumbs up for the support, we are all unique so there’s no need to compete, lets all spread that bloggy love! Also that Dior bag is slightly to die for! 😉 x

  15. jess 11th March 2016 / 1:00 pm

    need to get that coat and sweater! how lovely are they x

  16. Jessica Howe 14th March 2016 / 2:33 pm

    Loved your post <3 I am trying my self get my blog/ YouTube/ and IG a little more professional. I love what you and other bloggers do very much and I want very badly to be a part of this beautiful community of women AND men! 🙂 Thank you for sharing beautiful <3

  17. Camilla Bysted 19th March 2016 / 11:27 pm

    Hi Lydia! I’ve been following you for a while on this, Twitter, snapchat annnnd Instagram! Lol.

    I absolutely love how your blog involves everything in life! I can’t categorise my blog to one thing because there is so many things that interest me so I’m glad your pretty much the same!

    If you fancy having a look at my blog I’d be greatful!

    C x

  18. Jordan Kelsey 20th March 2016 / 8:52 pm

    Hey lydia,

    This is a really great post and really helpful to someone that has just started out like me! I would love for your to do a post on how to gain exposure for your blog and some tips and trick on how you did this.
    Thankyou! Jordan x

  19. Lara 21st March 2016 / 7:28 pm

    You look so chic and elegante! You are definitly one of my favorite Bloggers! Thank you for your tipps!:-)

    Lots of love,

  20. Belle and Mae 22nd March 2016 / 1:49 am

    Thank you very much for such an informative post. Lots of great tips and ideas.

  21. Lauren 22nd March 2016 / 12:08 pm

    great post thanky you Lydia!

  22. Columbine 22nd March 2016 / 8:50 pm

    Really good read! I have just started my own blog and this was very helpful! X

  23. Anna @ Glam Up North 23rd March 2016 / 2:41 pm

    As someone who is starting to blog on a regular basis (and would love to make it a career) this post is both inspiring and informative! I must admit, with so many amazing bloggers out there, its hard not to feel daunted by it all but I’m really taking your tips on board. Thank you! And thanks for the fab content – so engaging and inspiring! x

  24. Adaleta Avdic 25th March 2016 / 8:14 pm

    Another great post filled with excellent tips for those who are trying to become more professional when it comes to blogging. I love your photography, you’re a total babe! xx

  25. Karin Bohn 2nd April 2016 / 6:27 am

    I absolutely love this post, and I absolutely love your blog. I’ve been following it religiously these last few weeks (and months) as I’m mentally and emotionally getting ready to make a change in my career and head into blogging full time.

    I feel both terrified and ecstatic – like the anticipation of skydiving out of a plane.

    Thanks for being such an inspiration.

  26. Patricia Sophie 4th April 2016 / 9:10 pm

    what a wonderfiul post with ahmzing tips! much needed to be honest – i follow a few blogs and start thinking about who i really am in a world where everybody seems similar in a way i can’t understand. u are unique in your own kinda way and that is something i really love about you and your blog. and i think i have to trust myself a little more and listen to myself more to do what i love on a regular basis no matter what people think about it. and with that said i have to admit that supporting each other is sooo important in blogging business but not a common thing atm, which is really sad. hopfeully this will change too – someday.

    bisou from berlin, patricia

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