5 Tips for Blogging


Acer3As my blog approaches it’s third birthday, I decided it was about time I throw some opinions and tips around from my own personal experiences.  It’s also the most common e-mail to fall into my inbox, especially with the sudden rise of Blogging and Vlogging as respectable and profitable career choices.

I started out in my University bedroom with my iPhone4 (so retro) and an app with a photo timer.  I was painfully awkward and you could barely make out my facial features the pictures were so grainy, please feel free to check out my archive here for some evidence. I got my first initial exposure via Lookbook.nu which provided my blog with a much needed push into the PR’s beady eyes. Within one month I was working with brands and creating regular content even sustaining it all through my dissertation. I loved my blog but it really was a hobby which I could take a month or two out of whenever I fancied. Fast forward to 2014 and the blogging boom happened, finally we were respected opinion leaders and “influencers” whose opinions are VALUABLE. So here are a few things I found helpful a long the way;




I can’t tell you how many “blogging top tips” I’ve stumbled across which tell you that engaging and eloquently written content is the key to setting your blog apart. Whilst I don’t doubt this is the case for some, I mean even I find myself  wanting to turn the e-pages of a great blog with the same enthusiasm as I would when I read an enthralling book. But for some of us the gift of writing (or even grammar and spelling, as if you hadn’t noticed) doesn’t come easy! And nothing gets my goat more than someone saying that it is the “be all and end all” of being a good blogger.

People are good at different things and I was one of those kids that was not overly academically gifted, I wasn’t terrible I was just distinctively average. You were certainly more likely to find my name at the top of the Athletics score board than that of the creative writing class. So to then fast forward a number of years (I’m not going to count) and find me sat behind a computer having written my blog for three years is rather amusing (even if a distinct part is still to do with being active). I feel I’m rambling now, but what I’m trying to put across in my own distinctively average way, is that you shouldn’t be put off just because like me, English just wasn’t your gig at school.  There are so many other ways to make your content engaging such as beautiful photography, humour, sharing life experiences but most of all just being passionate about what it is you are blogging about. So however you choose to make your content engaging do not be discouraged by the opinions of the grammar police!


Be an early adopter

Stay up to date with what’s going on in the ‘blogosphere’ and adopt the latest trends relevant to your brand as soon as you they land. This is where technology really will be your friend. Because of my hectic lifestyle I’m constantly travelling about the place and this is usually the only time I get to stop and relax so I always take my shiny new Iconia A1 tablet from Acer with me. This enables me to group all of the most inspirational and front running blogs (in my opinion) together and allow myself the journey to catch up and become acquainted with new industry trends. You don’t wanna be left behind!

I like to keep my list to a maximum of 5 key blogs so that I don’t get influenced by trends or styles which really don’t fit with my brand and I keep tabs direct to their pages so as soon as I get 5 minutes to myself, I’m on my Acer Tablet bringing myself up to date.


Don’t be afraid to engage

One person I will forever be grateful to is the beautiful Sarah from Burntheblonde.com who many moons ago introduced me to the wonderful world of social media, and actually schooled me in how you Tweet! If it wasn’t for her I don’t think I’d be sat here doing what I do, because whether we like to admit it, social media is an important part of being a blogger. My problem was, she was pretty much one of a handful of bloggers I interacted with for the next 2 years to follow. I let the fear or large groups of girls get the better of me when I should have been attending events, tweeting bloggers I admired and stepping out of my comfort zone. In 2014 I made a decision to change and be less scared of said groups of girls and I certainly feel better for it and learn a lot more about the workings of other peoples blogs, because if you hadn’t noticed, there’s no handbook for this.


Be original

There’s a lot of pressure to be a certain way or have a certain style in the blogging world at the moment and there’s nothing worse than seeing a blog succumb to the trends which  you know isn’t relevant to their brand. There’s a couple of unwritten rules which I myself always abide, I’m not sure whether I read them somewhere or whether as a blogger you “just know” but will never use photography that isn’t my own without providing links back to the person who owns the images, it’s just polite after-all your blog will benefit from their hard work so it’s good manners to give credit where it’s due. I also won’t ever plagiarise (meaning to take someones work and obviously copy) we all take inspiration from each other on a daily basis which is wonderful and personally half of the reason why I do this, but I recently had it brought to my attention that a fellow blogger had taken it a bit too far and our posts were almost identical. I was shocked by how personal I took this, almost like it was a direct attack on my blog. But needless to say anyone who saw the post immediately knew which makes plagiarism really counter productive, people aren’t daft and can usually tell when somethings not legitimate.



I speak only from personal experience here but my blog only really started moving in the direction that I’d always wanted when I had the belief in what I was doing to invest. Whether it’s a shiny new blog layout or the latest equipment it really could be that one thing to set your blog apart from others. My biggest investment to date was my camera as I personally am captivated by beautiful photography, I not only invested in the camera its self but I’ve also invested time (and bandwidth) by watching tutorials online and reading up all about photography. It’s healthy to always aspire to be better.


So these are just a handful of what I’ve learnt over the past 3 years, every day I learn something new as the industry changes and evolves but I guess that’s what keeps blogging exciting, you just never know what’s going to happen next.



Jeans – H&M (DIY)     Jumper – Ebay     Tablet – c/o Acer     Shoes – Whistles     Agenda – Louis Vuitton




  1. Zoe 14th October 2014 / 11:17 am

    I particularly love the Be Original section. Wink wink. Nudge Nudge. xxxx

    • lydia 14th October 2014 / 1:25 pm

      Hahaha! Somethings you should let slide. Others you should indirectly right a blog post about….I obviously chose the latter <3

  2. Emma capone 14th October 2014 / 12:26 pm

    I think this is great advice! I’ve just started a fashion blog and am really
    eager to make it look as professional as possible (it doesn’t help that I’m
    Rubbish with computers!) Lydia yours is my favourite blog and I’ve been
    Following it for ages, I don’t understand how you get it to all look so perfect,
    I aspire for my blog to look as good as yours one day! Much love xx

    • lydia 14th October 2014 / 1:24 pm

      Hey Emma, congratulations on starting your fashion blog!
      Being eager really is such a blessing and don’t let the fact that your computer illiterate like I am, I put my creativity to work and came up with my design and found a talented web design to put my ideas into work. But its so great that its appreciated, I really wanted to create something special 🙂
      Lydia x

  3. MAndeep 14th October 2014 / 3:21 pm

    Great post! It’s definitely the most helpful one i’ve read in recent times…. though i could be a tad bias as i do think your blog page is pretty darn perfect beauts. I mean you’ve even managed to get me to take my fitness/health more seriously ( and believe me that deserves a gold medal in itself).

    • lydia 14th October 2014 / 4:19 pm

      Ah No way! always striving for perfection but thats such a lovely thing to say! and well done on starting your fitness journey 🙂 xx

  4. Puja 14th October 2014 / 3:50 pm

    It’s so cool to see how you came so far in the blogging world – reading your experiences remind me of mine at the moment… thanks for the tips, though! They’re super helpful <3

    BerryBloomXO.com | Beauty & Lifestyle Blog ?

    • lydia 14th October 2014 / 4:18 pm

      Hi Puja,
      I’m so glad you found it helpful 🙂 happy blogging x

  5. Ashley 14th October 2014 / 5:10 pm

    I’m literally in the process of JUST starting a blog so your tips are super helpful! One thing I’m struggling with is photography. Who takes all of your amazing photos?

    • lydia 14th October 2014 / 5:13 pm

      My very patient and talented boyfriend Ali (www.ali-Gordon.blogspot.com) takes my pictures!

      • Ashley 14th October 2014 / 5:16 pm

        Ahh, he is a great photographer! Unfortunately, my fiancé is no good behind a camera!

  6. Avril mathie 14th October 2014 / 5:30 pm

    Thanks for this lyds, I must admit watching your success over the years has totally inspired me to start blogging more. I never realised the potential in what you could actually do with it! And I’m so guilty of thinking that everything I wrote had to be a full-on educational article… That unless people are truly interested in the subject, probably get bored reading halfway down. So proud of you and love reading your posts… Now hurry up and come to Australia! 😉 haha miss you xx

  7. Lauren 14th October 2014 / 6:06 pm

    Love this post Lydia, it’s very different to the other blogger tips which all tend to be much of a muchness!

    I can’t believe people plagiarise blog content.

    The shoes in the pic are gorgeous too xx

  8. Nicole browne 14th October 2014 / 7:36 pm

    Hi Lydia 🙂 first I wanted to say that I love your blog and congrats on its 3rd birthday! Also thank you for these great tips and advice. I’ve just started my own fitness and lifestyle blog so I’ll definitely be putting them to use xx

  9. I'Wante 15th October 2014 / 11:41 am

    Hello Lydia,

    I really enjoy your blog! I think you are amazing at what you do. I also appreciate you taking the time to provide us with these tips. Question for you? I would like to start a fashion blog and take photos of myself but I don’t think I have model looks. Should I scrap it and just photographsomeone else with killer looks? P.S – Hope you feel better?


    • lydia 15th October 2014 / 11:50 am

      Hey I’Wante,
      Thank you for your wonderful words.
      You really shouldn’t let looks deter you from starting a fashion blog, I too do not have model looks and I didn’t let that stop me (believe me I tried and I never got booked) some of the most talented fashion bloggers don’t have model looks either, just check out The Man Repeller!
      Lydia x

  10. Natasha Ndlovu 15th October 2014 / 12:39 pm

    Great post Lydia. It’s important to invest in one’s blog if it is to be a career. I always try and create a mood board for the month for inspiration and look at topics that are trending. Hard work pay off eventually !


  11. Ethan James 22nd October 2014 / 9:21 pm

    Hey Lydia, great blog and some really cool inspiration. However, since one of my main passions is also photography I was curious as to what camera gear you use.

    Keep up the good work it all looks very polished and professional.


  12. Strongbeauty100 23rd October 2014 / 9:18 am

    Hey Lydia,
    First of all, I want to say Congrats on your Blog’s anniversary! Well Done 🙂 Secondly, I first found you through Instagram and fell in love with your style but also your style for life! It truly shows through your work.
    I’m thinking about potentially commencing a blog myself, yes, I hope on a business aspect maybe some dreams might come forth in due time, but I’ve always loved helping/being there for others, making a difference, and sharing what I love.
    The passion I see in what you have even during the short time I began following you, you have given me hope, and the fire to keep going. I’m a natural fighter with strong determination, so we’ll see what happens. With hard work, all things are possible, right?
    So thank you Lydia for your inspiration! It’s been a pleasure to have your blog to go to and put a smile on my face 🙂
    Many blessings, stay well!

  13. Saba Massey 9th January 2015 / 9:24 pm

    I’ve been reading your blog for about a year now and you have definitely been the inspiration for me to start my own blog. I literally just published my first post, which is kind of scary :/ I think your blog is so lovely and really really well presented!

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